Speed Announces Plans To Roll Out New Social Media Initiative
Speed today announced an expansive social media initiative that will see talent from Kyle Petty to Kenny Wallace answer fan questions on its website, Twitter and Facebook over the next three weeks. The Fox-owned network will launch the Speed Social Scanner during its pre-race coverage of Saturday’s Sprint Cup race at Richmond Int’l Raceway.
The scanner will feature one of the net's 21 on-air personalities, who will field questions during the two-hour broadcast of "NASCAR RaceDay Built by The Home Depot." A similar setup will take place prior to the Sprint Cup races in Darlington (May 7) and Dover (May 15). It will then answer questions throughout the day on May 21 as it previews and broadcasts the Sprint Cup All-Star race from Charlotte Motor Speedway.
Speed VP/Marketing Nancy McDonald said, "We want to create the largest social media party fans have ever experienced. We want to really connect with fans and help them feel really connected with NASCAR and Speed." In addition to driving Web traffic and bolstering its social media offerings, Speed President Hunter Nickell said one of the goals with the broadcast is to boost viewership of Speed’s coverage of the showdown race, where approximately 25 drivers compete to qualify for the All-Star race.