SportsNet N.Y. Launches Ad Campaign Critical Of Dish Network
SportsNet N.Y. started an extensive multi-platform marketing campaign today to protest Dish Network’s decision to drop the channel from its line-up. Channel execs would not say how much they are investing in the campaign, which is hitting N.Y. and surrounding markets in newspapers, online and on radio. The campaign focuses on Dish’s decision to drop SNY while raising rates. “Mets season has started, so take action now and drop Dish,” one newspaper ad reads. SNY is the official home of the Big East conference and schools like Rutgers and Syracuse.
Much of the campaign is geared toward areas where Dish has a large concentration of subscribers, like Connecticut and Syracuse. SNY bought ads in five papers, including the N.Y. Daily News, Hartford Courant and Rochester Democrat & Chronicle. It bought online ads at five sites including NYPost.com and Newsday.com. It also bought radio ads on 15 stations covering the N.Y., Hartford, Syracuse, Utica, Binghamton, Newark and Rochester markets.