Hornets Hope To Boost Season-Ticket Numbers With "I'M IN" Campaign
The Hornets are unveiling their new “I’M IN” marketing campaign in a press conference scheduled prior to tonight’s home game against the Nuggets. The team has sold about 5,000 season tickets for next season, halfway to their goal to sell 10,000 season tickets for the '11-12 campaign. The “I’M IN” campaign includes Louisiana Gov. Bobby Jindal, New Orleans Mayor Mitch Landrieu, Saints QB Drew Brees and political pundit James Carville, all of whom pledge their support for the franchise that is owned by the NBA. The campaign follows a January announcement that the team had met its attendance benchmark for this season.