Sports Illustrated Announces "All Access" Digital Subscription Plan
Sports Illustrated on Friday announced "All Access," a digital subscription plan in alliance with Google in which digital-only and digital-print combination plans will be sold for Android-based tablets and smartphones. The "All Access" applications will be priced at $48 annually or $4.99 per month for an offering that includes the print magazine and unlimited access via the web, tablet or smartphone; or $3.99 per month for a digital-only plan. Current print subscribers can also activate the digital content for free for the duration of their current term.
The "All Access" plan expands significantly from SI's tablet-based access to date, which had been generally limited to its iPad application and is still sold only on a per-issue basis. "This announcement is completely representative of where we're going and what we're looking to do on these new platforms," said Time Inc. Exec VP and Chief Digital Officer Randall Rothenberg. Time Inc. has been unable to come to terms with Apple Inc. on subscription offerings through iTunes, with pricing, billing and customer data believed to be among the sticking points, though negotiations continue.