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Chevy's "Wild Ride" Super Bowl Ad Is Most-Watched In TV History

Nielsen today reported that an estimated 119,628,000 viewers saw Chevy's "Wild Ride" ad featuring a silver Camaro during Fox' Super Bowl XLV telecast, making it the "most watched commercial of all time." The spot surpasses the previous record of 116,231,920 set last year by a Doritos Super Bowl ad. Of the 14 most-viewed ads in the game, 13 appeared in the fourth quarter, with the exception of the NFL's spot that aired during the third quarter (NIELSEN.com, 2/9).

TOP FIVE MOST-VIEWED COMMERCIALS
DURING SUPER BOWL XLV ON FOX
RK
COMMERCIAL
TIME (ET)
QUARTER
VIEWERS (000)
1
Chevrolet Camaro
9:56pm
4th
119,628
2
Chevrolet Cruze
9:59pm
4th
119,333
3
NFL brand
9:21pm
3rd
118,155
4
"Rango"
9:31pm
4th
117,565
4t
Bridgestone (tires)
9:44pm
4th
117,565
4t
GoDaddy.com
9:44pm
4th
117,565
4t
"Limitless"
10:00pm
4th
117,565
4t
Skechers (Shape-Ups)
10:00pm
4th
117,565

 

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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