Sources: Univ. of Texas, ESPN To Announce Plans For Cable Net
The Univ. of Texas and ESPN plan to announce their venture to launch a cable channel tomorrow afternoon, according to several sources. The Longhorn Network is expected to launch in the fall. The channel will carry up to two football games, as many as 10 men's basketball games, women's basketball and Olympic sports. It also will carry non-sports programming about the university. More details will be made available tomorrow, sources say. The school worked with its multimedia rights holder, IMG College, to negotiate the deal. The channel is expected to be fully owned by ESPN.