Closing Bell, July 10, 2006
|•||Jeld-Wen, PGA Tour Ink Six-Year Deal Around The Players Championship|
|•||Vonage Becomes First-Ever Presenting Partner Of WNBA All-Star Game|
|•||MLB Sponsors Activating In Variety Of Ways For All-Star Game|
|•||ESPN360, MLB.com To Stream Century 21 Home Run |
The PGA Tour today announced a six-year sponsorship deal with Jeld-Wen making the company a partner of The Players Championship beginning in ’07. In addition to TV advertising on The Golf Channel and NBC, Jeld-Wen will gain online, print and on-site recognition, the naming of a new clubhouse room at TPC Sawgrass and on-course hospitality privileges (PGA Tour).
Jeld-Wen, sponsor of the Champions Tour Jeld-Wen Tradition the last six years, joins UBS and PricewaterhouseCoopers as The Players’ only sponsors. Terms were not released, but Tournament Dir Brian Goin said that the cost should “‘easily’ reach into eight figures through the term of the contract” (
The Tour today also unveiled a new logo for the event that features the Tour's iconic swinging golfer in the event’s logo and shortens the event’s title to “The Players.” The word “Championship” will remain in the official name, but all appearances on TV and in ads will reference “The Players” (THE DAILY).
The WNBA today announced a deal with Vonage making the company the first-ever presenting partner of the WNBA All-Star Game, the official presenting partner of the All-Star MVP award and the game’s halftime ceremony, where the league will honor its All-Decade team. Vonage will also be the presenting sponsor of ESPN’s All-Star Game telecast (WNBA).
By Terry Lefton, Editor-at-Large
MLB sponsors, including Chevrolet, Baby Ruth, Dick’s Sporting Goods and The Home Depot are activating in a variety of ways for tomorrow night’s All-Star Game in
- Chevy and XM Satellite Radio will have street banners in the city.
- An expanded MLB sponsor zone will include Holiday Inn, Baby Ruth and others.
- MasterCard will again have a “Hit It Here” sign offering $1M.
’s “win a million” promotion will involve a hitting contest. Bell
- Century 21 will sponsor rollout signs for tonight’s Home Run Derby.
- Chevy’s name will appear on seat cushions, with a DHL-logoed ticket holder.
Meanwhile, MLB, via
ESPN360, MLB.COM TO STREAM CENTURY 21 HOME RUN
ESPN360 tonight will stream the Century 21 Home Run
ESPN tonight “will use a super-slow-motion camera that captures about 120 frames per second – about twice the frames” than normal slow-motion (
Following is the ratings trend for the Home Run Derby for the last five years on ESPN (THE DAILY):
CENTURY 21 HOME RUN
|YEAR|| ||COV AREA||SHARE||HHs|
Note: "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.
TOP TEN BESTSELLING BASEBALL TITLES ON BARNES & NOBLES' WEB SITE
Six of the top-ten selling sports books on Barnes & Noble’s Web site in the sports & adventure category are on the topic of baseball and/or baseball players. Below is a chart of the top-ten selling baseball books with their rank in the category (N.Y. TIMES, 7/10):
OVERALL RANK IN SPORTS/ADVENTURE
|1) “Game of Shadows”|| |
|2) “Clemente: The Passion and Grace of Baseball’s Last Hero”|| |
|3) “2006 ESPN Baseball Encyclopedia”|| |
|4) “Big Bam: The Life and Times of Babe Ruth”|| |
|5) “Baseball Prospectus 2006”|| |
|6) “Moneyball: The Art of Winning an Unfair Game”|| |
|7) “Fantasyland: A Season on Baseball’s Lunatic Fringe”|| |
|8) “Baseball Between the Numbers”|| |
|9) “Built to Win”|| |
|10) "Now I Can Die In Peace"|| |
Foot Locker shares today rose more than 10% due to a report that private equity firm Kohlberg Kravis Roberts & Co. “is the front-runner to acquire” the company (
New Fox promotions for the net’s NFL studio show “don’t shy away” from referencing former host James Brown’s move to CBS. Fox’ Terry Bradshaw says in the ads, “Who needs a host?” (
Ria Cortesio, who is the only female umpire in the minor leagues, will work one of the foul lines for the Home Run Derby. She also worked third base in yesterday’s Futures Game (
“Bringing the [MLB] All-Star Game to Pittsburgh is like staging the Miss World contest in a leper colony” – The ORLANDO SENTINEL’s David Whitley, on the Pirates, who have the worst record in baseball, hosting the ’06 game (
“Americans who cared about it before still care about it. Those who didn’t, still don’t” – ESPN’s Skip Bayless, on the FIFA World Cup’s impact on the popularity of soccer in the
“He learned more from me than I learned from him” – White Sox manager Ozzie Guillen, on the instructor in his MLB-ordered sensitivity training (
“You see all these commercials and all these TV ads, and she’s never in there. I keep telling her, if you go out and do something big, you’ll get there” – Tom Lincicome, father of LPGAer Brittany Lincicome, on her win Saturday over Michelle Wie in the HSBC Women’s Match Play Championship (
A LIGHTER BUZZ….
FSN’s telecasts of Marlins games include a pre-game segment featuring rookies Josh Johnson and Logan Kensing interviewing each other “as they visit sites and landmarks on the road.” FSN producer John Sulser:“They’re kind of like ‘Beavis & Butt-Head’ tour the country” (
ARTICLES OF INTEREST….
The Baltimore SUN’s John Eisenberg writes, “Between the effects of globalization, big-money contracts and free-market principles (free agency), it’s hard now for any team or country
In an Op/Ed in the N.Y. TIMES, author Alexander Stille writes the Italian soccer match-fixing scandal was born of “the competitor’s drive to win and
Op/Ed in N.Y. TIMES calls on FIFA to use two referees.
provides example of NASCAR’s northern Chicago growth strategy.
- A look at
marketing to Hispanics via English-language media.
- Profile of new ECHL Charlotte Checkers Owner
The following companies are scheduled to report earnings this week:
See $treet Wrap in Friday’s Closing Bell for highlights of the earnings reports.
IN OTHER NEWS….
With Nielsen Media Research this fall set to begin offering syndicated data on commercial ratings for the entire TV industry, ABC President of Sales & Marketing Mike Shaw said that his department is ready to “begin selling right now based on commercial ratings if any of the media agencies or advertisers want to begin buying that way.” Commercial ratings, rather than program ratings, will likely “become the currency on which the media agencies make their upfront buys next May” (
The Discovery Science Channel will premiere “Baseball’s Secret Formula,” a look at using scientific methods to calculate a player’s true value to his team, at 9:00pm ET.
ESPN’s Joe Theismann will appear on CBS’ “Late Late Show” at 12:35am ET.
Heat G Dwyane Wade will appear on ABC’s “Jimmy Kimmel Live.” The show will feature a different athlete each night this week.
Here are tonight’s headline guests on the following talk shows:
|“Late Show”||Michael Douglas|
|“The Tonight Show”||Kate Hudson|
|“Late Night”||Darrell Hammond (r)|
|“The Late Late Show”||Toni Collette|
|“Jimmy Kimmel Live”||Ed Burns|
CLOSING STAT: N.Y. TIMES BESTSELLING NONFICTION
The following presents bestselling nonfiction books for the week ending July 1 (N.Y. TIMES, 7/16).
N.Y. TIMES BESTSELLING NONFICTION
|1)||MARLEY & ME, John Grogan (Morrow)|
|2)||GODLESS, Ann Coulter (Crown Forum)|
|3)||THE ONE PERCENT DOCTRINE, Ron Suskind (Simon & Schuster)|
|4)||DISPATCHES FROM THE EDGE, Anderson Cooper (HarperCollins)|
|5)||WISDOM OF OUR FATHERS, Tim Russert (Random House)|
|6)||THE WORLD IS FLAT, Thomas L. Friedman (Farrar, Straus & Giroux)|
|7)||MAYFLOWER, Nathaniel Philbrick (Viking)|
|8)||FREAKONOMICS, Steven D. Levitt and Stephen J. Dubner (Morrow)|
|9)||MYTHS, LIES, AND DOWNRIGHT STUPIDITY, John Stossel (Hyperion)|
|10)||HEAT, Malcolm Gladwell (Litte, Brown)|
NOTES & QUOTES FROM THIS DAY IN SBD HISTORY….
"This is the last frontier for Nike. They cannot put their brand and `swoosh' into the mass channel, but Converse can" - Delafield Hambrecht analyst R.J. Jones, on Nike
"I want to take this opportunity to apologize to the fans. Given the health of the players, I had no choice" – MLB Commissioner Bud Selig, after the league’s All-Star Game at Miller Park in Milwaukee is called a
The Nevada State Athletic Commission revokes Mike Tyson’s boxing license and fines him $3M, the most stringent penalty it could impose, for
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