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Volume 24 No. 113
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Closing Bell, January 12, 2004

The Daily Insider
Afternoon News & Headlines
Monday, January 12, 2004
4:00pm ET

WNBA, Procter & Gamble Today Announce Broadening Of Marketing Pact

AEG To Be Official In-Venue Merchandiser For World Cup of Hockey 2004

Masterfoods USA Today Renews FLW Outdoors Agreement For Pedigree Brand

CART Today Announces Resignations Of BOD Members, Effective Immediately

Las Vegas Convention & Visitors Authority Super Bowl Ads Debut Today

Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat


CREST AND BOUNCE BRANDS ADDED TO P&G DEAL WITH WNBA

TheWNBA and Procter & Gamble today announced that they have broadened theirmarketing partnership to include two additional brands and sponsorship of allWNBA teams. Crest and Bounce will joinseven other P&G brands as part of the deal constructed last year. In addition to an in-arena presence, Crestand Bounce will have a presence on WNBA telecasts and will be integratedthroughout WNBA.com (WNBA).


AEG TO BE WORLD CUP OF HOCKEY 2004 IN-VENUE MERCHANDISER

TheWorld Cup of Hockey 2004 today announced that AEG will be the officialworldwide in-venue merchandiser for the event in both North America andEurope. AEG will operate retail kiosks thatwill offer officially licensed World Cup of Hockey 2004 merchandise. The event will feature eight teams competingat four European and three North American venues from August 30-September 14 (WorldCup of Hockey 2004).


THE ACE GROUP RE-UPS AS CHAMPIONS TOUR EVENT TITLE SPONSOR

The Champions Tour's ACEGroup Classic today announced that The ACE Group has signed an extension tocontinue its title sponsorship of the event through '07. Along with The ACEGroup and presenting sponsor Terminix Commercial, partners for the '04 event includeNewsweek, The Bonita Bay Group, The Club at Twin Eagles, Conway Transportation,MasterCard, Charles Schwab and York Int'l. This year's tournament will be heldat The Club at Twin Eagles in Naples, Florida, February 9-15. Octagon operatesthe event (Champions Tour).


PEDIGREE BRAND TO CONTINUE FLW OUTDOORS SPONSORSHIP

MasterfoodsUSA today announced the renewal of an FLW Outdoors sponsorship for the ’04tournament season with its Pedigree Food for Dogs brand. Pedigree, which began sponsoring FLWOutdoors last year, will be featured in FLW Outdoors telecasts on Outdoor LifeNetwork, in FLW Outdoors Magazine and at FLWOutdoors.com (Masterfoods USA).


BUZZER BEATERS

CART today announced that James Hardymon, JamesHenderson, Rafael Sanchez and Frederick Tucker resigned asmembers of the CART BOD, effective last Friday, leaving former President & CEO ChrisPook as the sole BOD member (CART).

AlanTaylor Communications today announced that it has opened an office in Charlotteto focus on the motorsports, lifestyle, consumer products and sports andfitness categories (Alan Taylor Communications).

ANANOVA.comreports that New Delhi, India, has formally entered the bidding to host the2016 Olympics (ANANOVA.com,1/12).

ADAGE.comreports that the Las Vegas Convention & Visitors Authority today debuts itsthree-week, $1.5M Super Bowl ad campaign with the tagline, “If only it was thisexciting at the game in Houston.” Thetwo spots “are a bit of a tweak of the [NFL], which last year denied a requestfrom the tourism authority and its Vegas-based agency, R&R Partners, toadvertise on the Super Bowl” (ADAGE.com, 1/12).

SPEEDTV.comreported that NASCARBusch Series drivers Casey Atwood, Kasey Kahne, Tim Fedewaand Randy LaJoie are the first drivers confirmed for the new SpeedChannel reality series “NBS 24/7,” which will debut February 16 at 8:00pmET. Three of the drivers race for FitzBradshaw Racing (SPEEDTV.com, 1/10).


TONIGHT’S EVENTS

MLBCommissioner Bud Selig will receive the Boston Baseball Writers Association’s EmilFuchs Award at the association’s annual dinner. The award is presented for “long and meritorious service to thegame of baseball” (BOSTONHERALD, 1/11).

ThePequannock (NJ) Planning Board will review plans for a new MetroStars trainingfacility and sports complex as part of the municipal hearing process. The board will also consider trafficstudies, environmental impact reports and expert testimony in deciding whetherto approve the plans (Bergen RECORD, 12/17).


CHANNEL SURFING

ESPNwill air NCAA men’s basketball: NotreDame-Pittsburgh at 7:00pm ET, Syracuse-Missouriat 9:00pm and UNLV-Utah at midnight.

ESPN2will air Sabres-Bruins, Blackhawks-Blues or Penguins-Flyers at 7:30pm ET.

TNTwill air 76ers-Magic at 7:30pm ETand Cavaliers-Lakers at 10:00pm.

FormerNFLer Andre Reed, Giants DE Michael Strahan, Raptors G Jalen Rose and Ice Cube are scheduled to appear on FSN’s “BDSSP.”

BoxerRoy Jones Jr. will appear on NBC’s “AverageJoe 2: Hawaii” at 10:00pm ET.

ChargersDE Marcellus Wiley will appear onMTV’s “Cribs” at 10:30 ET.

Pete Rose will appear on NBC’s “TheTonight Show” with Jay Leno at 11:35pm ET.

E!’s“True Hollywood Story” will profile TheHilton Sisters at 8:00pm ET.


HEADLINERS

Here are tonight’s headline guests on thefollowing talk shows:

“Late Show” Patricia Heaton
“The Tonight Show” Ben Stiller
“The Late Late Show” Arsenio Hall
“Late Night” Quentin Tarantino (r)
“Jimmy Kimmel Live” Jaime Pressly

TODAY’S ARTICLES OF INTEREST

TheFt. Lauderdale SUN-SENTINEL’s Sarah Talalay writes of progress toward a newMarlins’ ballpark, “Proposals from Miami to Mangonia Park surface almost weeklyit seems, but none offers the Marlins preciselywhat they seek. … The good news for the Marlins is that people are talkingabout a stadium in ways they haven’t for years; the bad news is that publicrevenue sources and potential locations have dwindled. Fans continue to grumble about proposedlocations” (Ft. Lauderdale SUN-SENTINEL).

TheSAN DIEGO UNION-TRIBUNE’s Tim Sullivan writes of Gateway CEO Ted Waitt’soffer of $30M in scholarships for an LSU-USC playoff, “The Gateway mogul’s effortsto induce a definitive conclusion to the college football season are probablydoomed and certainly dubious. Trying to midwife a meeting between USC and LSU on short notice andwithout NCAA consent is either a sign of corporate cluelessness or a shrewdmarketing ploy. Maybe both” (SANDIEGO UNION-TRIBUNE).

TheMinneapolis STAR TRIBUNE’s Jay Weiner writes, “The Big Ten Conference can foolyou. Headquartered in a low-slung,suburban office building that once housed an insurance agency, the Big Tenappears modest. … [But] it’s a brand as recognizable as any in sports. It’s a web of students, athletes, fans,referees, sponsors, faculty representatives, presidents and offensive linecoaches, boundtogether by a 205-page rule book; a century of tradition; and money” (MinneapolisSTAR TRIBUNE).

SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.


TODAY’S TEASER…

Sports: The Eagles yesterdayadvanced to the NFC Championship game for the third consecutive season. Name the last NFL team to play in threeconsecutive conference championship games.


IN OTHER NEWS…

BROADCASTING& CABLE reports that Comedy Central is buying 138HBO comedy specials. The licensingdeal, “said to be worth [$10-15M], is a mix of half-hour and longer specialswith top comics like Chris Rock, Bill Maher and Ray Romano,as well as up-and-coming talent. Aspart of the deal, the specials will not rerun on HBO, but can play on its multiplexcomedy pay service” (BROADCASTINGCABLE.com,1/12).

TheN.Y. TIMES reports that Nasdaq today announced that a number of blue-chip companies,“including Charles Schwab and Hewlett-Packard, have decided to dual-list theirshares on Nasdaq” and the NYSE. Thedecision “underscores the degree to which the continuing controversy over thepay package awarded to [former NYSE Chair Richard Grasso] has allowedelectronic competitors to make competitive inroads” (N.Y. TIMES,1/12).

CRAIN’SCHICAGO BUSINESS named Assistant Managing Editor Joseph Cahill its newManaging Editor (CRAIN’SCHICAGO BUSINESS, 1/12).


THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION

Thefollowing presents best selling nonfiction books for the week ending January 11(NYTIMES.com, 1/12):

THIS WEEK
HARDCOVER NONFICTION
1)
LIES (AND THE LYING LIARS WHO TELL THEM), Al Franken (Dutton)
2)
DUDE, WHERE'S MY COUNTRY?, Michael Moore (Warner)
3)
FLYBOYS, James Bradley (Little, Brown)
4)
WHO'S LOOKING OUT FOR YOU?, Bill O'Reilly (Broadway)
5)
BENJAMIN FRANKLIN, Walter Isaacson (Simon & Schuster)
6)
BROKEN MUSIC, Sting (Dial)
7)
A SHORT HISTORY OF NEARLY EVERYTHING, Bill Bryson (Broadway)
8)
THE ENEMY WITHIN, Michael Savage (WND Books)
9)
HAD ENOUGH?, James Carville with Jeff Nussbaum (Simon & Schuster)
10)
ROYAL DUTY, Paul Burrell (Putnam)

…TODAY’S ANSWER

ThePackers were the last team to complete the feat, appearing in threeconsecutive NFC Championship games from ’95-97. Ironically, the Eagles eliminated the Packers yesterday.


If you have any questions,comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com

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