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Sports Business Daily issues
Volume 27 No. 88
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NFL To Experiment With Ad Break Length, Frequency In Week 16

By Daniel Kaplan
December 14, 2016
The NFL will experiment with the number of ads in TV breaks during Week 16 games, a sign the league is taking the decline in TV ratings seriously. The league is sending out a memo later today to clubs to inform them of the change. The changes are not expected to shrink ad times – except perh...
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