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Howie Nuchow

Co-Head, CAA Sports

Howard Nuchow is the Co-Head of CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), which in 13 years since its inception has become a market leader in the areas of athlete representation, property sales and sponsorship, brand consulting, and media advisory. Nuchow and his partner Mike Levine oversee the agency’s sports practice and have consistently been listed among the top 50 most influential executives in sports business by the Street & Smith’s Sports Business Journal. Under Nuchow’s guidance, CAA Sports has negotiated some of the industry’s most groundbreaking deals and won a multitude of sports’ most widely sought-after partnerships, while continuing to foster the growth of its player-representation business. For seven consecutive years, CAA Sports has topped Forbes’ Most Valuable Agencies list, with more than $10.6 billion in contract value under management, and further solidified its dominant position in the international representation of sports talent with the acquisition of Base Soccer Agency in 2019  The agency has completed more than $4 billion in new sponsorship business on behalf of its property clients and orchestrated precedent-setting agreements for the new Yankee Stadium; the Marquee partnership deal at Madison Square Garden; the naming rights for the San Francisco 49ers Levi’s Stadium; and Chase Center, home of the Golden State Warriors. CAA Sports also works in brand consulting, and is currently advising, managing, and activating more than $4 billion in sponsorship rights deals on behalf of client. In 2017, CAA Sports launched CAA ICON, the leading owner’s representative and strategic management consulting firm, which oversees the development, design, and construction of major stadiums worldwide, including the O2 Arena, Staples Center, and Chase Center. Additionally, the agency’s media practice has structured and negotiated more than $47 billion in media rights deals. Nuchow is on the board of CAA Eleven, a company he helped form in 2012, which manages the broadcasting, sponsorship, and licensing rights to the UEFA EURO 2016 and 2020 qualifying competition, the European qualifying competition for the 2018 and 2022 FIFA World Cup, and the 24-team UEFA EURO 2016 and 2020 final tournament, as well as the Nations League, on behalf of UEFA.  Prior to joining CAA in 2007, Nuchow was the first employee of Mandalay Sports Entertainment (MSE), one of the premier sports companies in the U.S., which owns and manages professional sports franchises throughout the country.  Nuchow was recognized by Street & Smith’s Sports Business Journal as one of the Top 40 sports executives nationwide under the age of 40, in 2003 and 2007, and entered its hall of fame in 2008, and appeared on the publication’s annual list of the Most Influential Executives in Sports every year since 2008.