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Agenda

4 EPISODES – 40 SPEAKERS – 42 SESSIONS – UNPRECEDENTED CONTENT

Part IV - May 6
Welcome & Opening Remarks
Abe Madkour, Publisher & Executive Editor, Sports Business Journal

INTERVIEWS WITH:
Michele Roberts,
Executive Director, NBPA
Michael Rubin,
Founder & CEO, Kynetic; Executive Chairman, Fanatics
Pete Vlastelica,
President & CEO, Activision Blizzard Esports; Commissioner, Overwatch League
Cathy Engelbert,
Commissioner, WNBA
Cole Gahagan,
President & CEO, Learfield IMG College
Dr. Daniel Eichner,
President & Laboratory Director, Sports Medicine Research & Testing Laboratory
Heidi Browning,
Chief Marketing Officer, NHL
Steve Mayer,
Chief Content Officer & Executive Vice President, NHL

SBJ UNPACKS
Dr. Richard Luker,
Founder, Luker on Trends; Founder, ESPN Sports Poll
and
Dr. Chad Menefee,
Co-Founder, Luker on Trends
Data and insight into the COVID-19 crisis. 

SBJ UNPACKS & Closing Commentary
Abe Madkour, 
Publisher & Executive Editor, Sports Business Journal
and
Howie Nuchow,
Co-Head, CAA Sports

Part III – April 22
Welcome & Opening Remarks
Abe Madkour, 
Publisher & Executive Editor, Sports Business Journal 

INTERVIEWS WITH:
Sarah Hirshland, CEO, USOPC
Chris Curtin, Chief Brand and Innovation Marketing Officer, Visa
Steve Phelps, President, NASCAR
Micky Lawler, President, WTA
Erika Nardini, CEO, Barstool Sports
Allen Greene, Director of Athletics, Auburn University
Omar Raja, Digital and Social Content Commentator, ESPN
Dr. Brian Hainline, Chief Medical Officer, NCAA
Chris Paul, Point Guard, Oklahoma City Thunder; President, NBPA

SBJ UNPACKS
Mark Lev, President, Fenway Sports Management
Lev will speak with SBJ’s Eric Prisbell and Bill King about FSM’s role in the recovery efforts in New England, how to strike the right tone when communicating with the Red Sox fan base and what a new normal may look like for his organization in the coming months and beyond.

SBJ UNPACKS
Jenny Storms, CMO & Executive Vice President, Content Strategy, NBC Sports Group
Storms will speak with SBJ’s John Ourand about the challenges of maintaining an audience in a world with no live sports while looking ahead to a stretch that will include the Summer Olympics in Tokyo, the Super Bowl and the Winter Olympics in Beijing.

Closing Commentary
Abe Madkour, 
Publisher & Executive Editor, Sports Business Journal

Part II - April 8th
Welcome & Opening Remarks
Abe Madkour, 
Publisher & Executive Editor, Sports Business Journal 

INTERVIEWS WITH:
Cynthia Marshall, CEO, Dallas Mavericks
Chris Marinak,
Executive Vice President, Strategy, Technology & Innovation, MLB
Steve Stoute,
Founder & CEO, Translation
Anmol Malhotra,
Head, Sports Partnerships, Snap Inc.
Joe Leccese,
Chairman Emeritus & Co-Chair, Sports Group, Proskauer
Bob Myers,
President, Basketball Operations & General Manager, Golden State Warriors

BREAKOUT Q&A SESSIONS
Breakout #1- Olympics: What’s Next After Tokyo Shifts To 2021?

Ben Fischer, Sports Business Journal
Chris Smith, Sports Business Journal

Breakout #2- Esports: How Can It Capitalize On Its Moment?
Graham Ashton, The Esports Observer
Chris Hana, The Esports Observer
Adam Stern, Sports Business Journal

Breakout #3- Colleges: The Challenges On Campus
Michael Smith, Sports Business Journal
John Ourand, Sports Business Journal

Breakout #4- Sponsorship & Marketing: Where Brands Can Make A Difference
Terry Lefton, Sports Business Journal

Closing Commentary
Abe Madkour, 
Publisher & Executive Editor, Sports Business Journal 

Part I - March 25
Welcome & Opening Remarks
Abe Madkour, Publisher & Executive Editor, Sports Business Journal

INTERVIEWS WITH:
Jimmy Pitaro,
President, ESPN
Scott O’Neil,
President & CEO, Harris Blitzer Sports & Entertainment
Naz Aletaha,
Head, Global Esports Partnerships & Business Development, Riot Games
Nick Kelly,
Vice President, Partnerships, Beer Culture and Community, Anheuser-Busch InBev
Irwin Kishner,
Executive Chairman, Herrick
Mark Coughlin,
Chief Revenue Officer, Envy Gaming
Ishwara Glassman Chrein,
Head, Sports Partnerships, Verizon Media/Yahoo Sports
Geoff Reiss,
Vice President & General Manager, Sports, Verizon Media
Bryan Perez,
CEO, AXS
Tom Glick,
President, Tepper Sports & Entertainment

BREAKOUT Q&A SESSIONS
Breakout #1 - Terry Lefton - The State of Sports Sponsorship, Marketing and Advertising
At a time when marketing and advertising budgets will be under great pressure with a global economic slowdown, SBJ’s Terry Lefton will offer his take on the current marketplace and whether brands will reallocate budgets or simply put everything on hold. In addition, what form of messaging and marketing can brands do in such an unsettled time to connect with consumers?

Breakout #2 - Ben Fischer, What’s Next for the Major Leagues and the Olympic Movement
All of the major leagues are facing great uncertainty as to when they will return to competition and what the landscape looks like when they do return.  The Olympic movement is also assessing the ramifications and logistical challenges of the Tokyo Games being postponed until 2021. SBJ’s Ben Fischer will provide a point of view of the decision-making and thinking behind each league and what to look for in the days ahead.       

Breakout #3 - John Ourand, The Media Markets and the Road Ahead
The major media companies have lost significant market cap over the last three weeks and the promise of a robust marketplace for upcoming media rights has potentially been altered. SBJ media reporter John Ourand believes the market for the biggest media rights deal – for the NFL – remains as frothy as ever. The big question is whether a looming recession could affect some of the other sports rights deals that are on tap.

Closing Commentary
Abe Madkour, Publisher & Executive Editor, Sports Business Journal