Lewis H. Sherr is the Chief Revenue Officer for the USTA. In this role, he is responsible for all commercial activities and business development for the USTA, the US Open, US Open Series, community-based programs and all associated USTA properties. In this capacity, Sherr oversees the Broadcast, Sponsorship, Ticketing and Hospitality businesses, driving significant growth in recent years. He works out of the association’s national headquarters in White Plains, N.Y.
Sherr initially joined the USTA in 2010 as Managing Director, Corporate Partnerships, before being promoted to his current position in 2013. Previously, he worked at Madison Square Garden in New York, where he served as the Senior Vice President, Marketing Partnerships, for both MSG Sports and MSG Entertainment. In that position, Sherr secured the largest sponsorship agreement in MSG Entertainment history with the creation and sale of the MSG Concert Series naming rights platform to ABSOLUT. He also oversaw partnerships with brand leaders such as American Express, Coca-Cola, Delta, Hilton, JetBlue and T-Mobile.
Prior to his time with Madison Square Garden, Sherr served as Vice President, Client Partnerships at Time Warner Global Marketing, and as Regional Vice President at Clear Channel Advantage, both in New York, where he elevated strategic marketing and sales dialogue with top advertisers and agencies and strengthened and expanded client relationships. Sherr started his career at Wilson Sporting Goods Company in Chicago, where he rose to Managing Director of the Golf Division in Tokyo and led all business and marketing activity for Wilson’s golf clubs and golf balls.
Sherr, 51, is a graduate of Duke University, where he received both his undergraduate degree and his MBA. Sherr, his wife MaryBeth and three children reside in Princeton, N.J.