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Past Events

Sports League of the Year

Eligibility/Criteria – Major and minor leagues, national Olympic committees, national governing bodies and collegiate conferences whose central offices are located in North America. This does not include recreational adult leagues or children’s organizations/leagues. Eligible organizations demonstrate excellence, innovation and creativity in the business practices of operating a sports league. This includes, but is not limited to:

  • Gains or improvements in attendance, ticket and merchandise sales, revenue and profitability 
  • Brand development 
  • Media, new media and social media innovation 
  • Sponsorship sales, development and activation 
  • Fan and client services 
  • Licensing 
  • Social responsibility/community relations and outreach programs 

Eligibility Period – March 1, 2019 – February 28, 2020

Entry Deadline – Friday, January 17, 2020

Entry Requirements

1. Provide examples of how the league:

a. Demonstrated excellence and growth through innovation, creativity and fan and client services
b. Demonstrated sound strategic planning in sponsorship and media development and innovation
c. Enhanced brand development
d. Demonstrated new revenue generation
e. Initiated or executed social responsibility or community relations and outreach projects

2. Explain what management did during the eligibility period to set it apart from other leagues.

3. Provide specific statistical data for the eligibility period on: (include actual numbers and percentage change from the previous year)

a. Overall and average attendance figures
b. Budget, revenue and profitability
c. Merchandising sales and revenue
d. Licensing figures
e. Sponsorship, including a list of all sponsors, indicating which sponsors were added in the eligibility period and revenue generated from sponsors

Failure to provide results, ROI, ROO, KPIs or specific return will impact the committee’s assessment of the submission


Please be as specific as you can in your responses. Please focus your answers on the specific question – submissions that don’t answer the actual question or provide detailed specifics will not be closely considered. 


  • Please be succinct, providing material preferably in 4-6 pages, but in no more than 6 pages.
  • Go to Fill in your contact information and then select "Sports Business Awards." At the next screen, select the appropriate category. On the third screen, follow the instructions on the screen – "Add Files", "Upload" files and "Send my files."
  • Provide as much statistical data to support your entry as possible. If you cannot provide hard numbers, percentages are helpful.
  • Once the nominees are chosen, materials originally submitted during the entry phase will be provided to the external judges for the second phase of judging. NOMINEES WILL NOT BE ABLE TO SUBMIT A NEW ENTRY. Minor addendums (to cover the period from January 17 through February 28) must be approved by Sports Business Journal/Daily. Please contact Tracey Allsbrook at 704-973-1566.

We apologize, the deadline for submitting nominations for this event has passed.