Over the past 25 years, Dr. Marc Williams has been widely regarded as a Sports Marketing Pioneer and worked for three of the largest Sports Brands in the world: Champs Sports, Footaction, Reebok and helped Champs Sports Become a $1Billion dollar brand. His insights have been featured in media outlets such as CBS Evening News, BBC World News. Recently CNN named Dr. Williams as one of the Top 20 Inspirational Speakers in the World.
Currently, Dr. Williams is the Global Scholar Practitioner at one of the nation’s Historically Black Colleges and Universities (HBCU’s), Florida Memorial University. He is creating an innovative STEAM program that will prepare students in careers in: Technology, AR/VR, Animation, Esports, Music, Fashion, Entrepreneurship, Marketing and Communications.
He is also the Commissioner of: The Yard: HBCU Esports Alliance (HEA). The Alliance is a division of the Collegiate StarLeague (CSL) and will work collectively with CSL
Dr. Williams is a pioneer in Sports and Entertainment was instrumental in signing Hip Hop Grammy Award winning artist Eve and Ruff Ryder Records as the first Hip Hop/Athletic Retail deal in history. He also negotiated product placement for athletic retailer Footaction in the 2003 award-winning “Streethoops” basketball game by videogame publisher Activision/Blizzard and was the Co-creator for the AND One Mix Tape Tour.
Dr. Williams led a team that created college football’s “Champs Sports Bowl” that featured NCAA teams in the ACC and the Big East with a bowl game payout of $4.25 Million for each team. He negotiated product placement in over 120 Music Videos, 75 Feature Films- including Oscar Award winning film “Sideways” and 50 Videogames. In addition, he worked with several legendary icons, such as Michael Jordan, Beyoncé, Jay Z, Aaliyah, Venus Williams, Shakira, Allen Iverson, Maroon 5 and Will Farrell to name a few.
Dr. Williams has earned his Bachelors in Sociology from William Paterson University, a Masters in Sport Management from the University of Massachusetts and a Doctorate in Education Leadership & Curriculum from West Virginia University.