Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance and health. WHOOP members range from professional athletes and fortune 500 CEOs to fitness enthusiasts and executives to military personnel and healthcare workers. Ahmed has raised more than $100 million from top investors and has an active advisory board that consists of some of the world’s most notable cardiologists, technologists, marketers, and designers. Ahmed wrote “The Feedback Tool: Measuring Fitness, Intensity, and Recovery,” which sparked the underlying physiology and engineering for his work today. Ahmed was recently named to the 2020 Fortune 40 Under 40 Healthcare list and previously named to Forbes 30 Under 30 and Boston Business Journal 40 Under 40. In 2020, WHOOP was named Fast Company’s Most Innovative Company for Wellness. Before founding WHOOP, Ahmed was named a 2011 Harvard College Scholar for finishing in the top 10% of his class and a CSA Scholar Athlete; he captained the Harvard Men’s Varsity Squash Team.