Jackie Woodward was named Chief Marketing Officer of Bojangles Restaurants in April 2019 when the company was acquired by Private equity firms Durational Capital Management and The Jordan Company. Prior to joining Bojangles, Woodward held successive roles in communications and marketing at McDonald’s, Miller Brewing, MillerCoors, General Mills, and Krispy Kreme.
Woodward has defined her career by driving a consumer-first agenda that transforms brands for sustainable growth. Her passion is connecting brands with consumers through ideas and experiences that are most relevant to today’s lifestyles. She has brought her passion to life in restaurant, food & beverage CPG and e-commerce for brands both domestically and globally.
Navigating disruption has been part of her style for years. Woodward played an instrumental role in the following business transformations: McDonald’s 2003 turnaround; SABMiller’s integration of Miller Brewing in 2006; the 2008 merger of Miller Brewing and Coors Brewing; and the 2016 acquisition of Krispy Kreme by JAB Holdings. She has consistently delivered results through challenging times of cultural change, leading teams through and to new ways of working. She is passionate about developing future leaders, particularly women.