Jennifer ‘Jenny’ Storms joined NBC Sports in 2015 as Chief Marketing Officer, responsible for all marketing strategy, consumer insights, media and engagement plans. In February 2019, she was elevated to Chief Marketing Officer and Executive Vice President, Content Strategy. In addition to her duties as CMO, she added oversight of research initiatives, identification of strategic business priorities and consultation across rights negotiations. NBC Sports Group consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.
In 2018, Storms led NBC Sports Group’s comprehensive Super Bowl LII and PyeongChang Olympics consumer engagement plan. In an unprecedented 22-day stretch from Super Bowl Sunday through the 2018 Olympic Winter Games Closing Ceremony, more than 233 million Americans tuned in to the networks of NBCUniversal. Super Bowl LII was the most-watched show of 2018 with an average of 118.2 million viewers across all platforms, while PyeongChang 2018 was the most dominant Winter Olympics ever.
Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.
Previously, Storms led sports strategy and property management for PepsiCo-owned Gatorade, including league, team, influencer and athlete partnerships. She managed the brand’s relationships with the NFL, NHL, NBA, WNBA, MLB, colleges, teams and other sports organizations, as well as athletes, including Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and many others.
Prior to joining PepsiCo in 2009, Storms served in various marketing and programming leadership positions at Turner Broadcasting System / Turner Sports in Atlanta. She held a succession of positions during her 14-year tenure with the company, culminating in her role as a senior vice president of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC), where she served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, for the Pan American Games from 1994-1995.
For three consecutive years, Storms was named to SportsBusiness Journal’s “Forty Under 40” list, earning her an induction into the award’s Hall of Fame. In 2008, she was named one of the “Marketers of the New Generation” by Brandweek. Most recently, Storms received Cynopsis Sports Media’s “Marketing Executive” of 2018, and was named to iSportConnect’s “Influential Women in the Business of Sport” 2018 list.
Storms is a graduate of Northwestern University, where she earned a bachelor’s degree. Throughout her career, Storms has been a frequent guest speaker on Sports Marketing at the Northwestern University’s Kellogg School of Management.