Azania Andrews is the Vice President of Connections at Anheuser-Busch. In her role, she oversees the beer category and community group, all paid media, experiential, and sponsorships for US brands.
Prior to this role, she was the Vice President of Marketing for Michelob ULTRA. During her tenure, she drove the growth of the brand from number six by dollar sales to number two by strengthening the brand’s 360 plans including communications, a leading influencer program, and a unique experiential platform. She also led the evolution of Michelob ULTRA as the leading ‘balanced lifestyle’ brand family with the launch of the country’s first major USDA certified organic beer Michelob ULTRA Pure Gold, as well as Michelob ULTRA Infusions, and Michelob ULTRA Amber Max.
Prior to her role on the ULTRA team, Azania was head of Digital Marketing on the Connections team where she launched the company’s internal programmatic buying capability, the social listening and analytics practice, the company’s first pilots in e-commerce, and initial efforts in data strategy and CRM.
Azania earned an MBA from Harvard University and a B.A. from Stanford University.