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Sarah Hirshland

CEO, USOC

Sarah Hirshland began her term as chief executive officer of the United States Olympic Committee in August 2018. As CEO, Hirshland oversees the USOC in its stewardship as both the National Olympic Committee and National Paralympic Committee for the United States, while leading the organization in delivering on its mission to support America’s elite athletes and inspiring all Americans. Prior to her role at the USOC, she served as the chief commercial officer for the United States Golf Association.

At the USGA, Hirshland was responsible for the company’s global media and content distribution, corporate partnerships, merchandise and licensing, marketing, communications, community outreach and Golfer Handicap Information Network. Among her accomplishments at the USGA, she established a centralized marketing function, transformed relationships and service offerings with the Allied Golf Associations, oversaw media rights negotiations, secured and managed global partnerships and guided the transformation of tournament management software services.

Prior to joining the USGA in 2011, she was senior vice president for strategic business development at Wasserman Media Group (now Wasserman). She also previously worked in Wasserman’s consulting division, leading the development of sports marketing strategies for clients such as American Express, Nationwide, Nokia, Scotts and Wachovia. In addition, Hirshland has served in key executive positions with sports and entertainment firm OnSport, and sports news and technology company Total Sports.

Hirshland is a graduate of Duke University. She and her husband reside in Colorado Springs, Colorado, and have three adult children.

Wednesday, April 03

At the Top of the Agenda: Industry Issues You Need to be Watching Now

Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily
Jeanie Buss, CEO & Controlling Owner, Los Angeles Lakers
Sukhinder Singh Cassidy, President, StubHub
Justin Connolly, Executive Vice President, Affiliate Sales and Marketing, Disney & ESPN Media Networks
Sarah Hirshland, CEO, USOC
John Skipper, Executive Chairman, DAZN Group