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Michael Rubin

Founder & Executive Chairman, Fanatics; Co-Owner, Philadelphia 76ers and New Jersey Devils

Michael Rubin

Founder & Executive Chairman, Fanatics; Co-Owner, Philadelphia 76ers & New Jersey Devils

Renowned internet entrepreneur Michael Rubin is the Founder and Executive Chairman of Fanatics, the global leader for licensed sports merchandise.  Powering multi-channel commerce for the world’s largest leagues and sports brands, Fanatics is changing the way fans purchase their favorite team apparel through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture.

At a time when the retail industry is seeing massive upheaval, Rubin has envisioned a new model for commerce he calls Vertical Commerce. This V-Commerce approach allows Fanatics to control its destiny by designing a broad range of merchandise and jerseys under the Fanatics, Majestic and soon-to-launch Nike brands and selling it across retail channels. V-Commerce also allows for incredible speed-to-market of fan gear, benefitting leagues, teams and retailers looking to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology, mobile and social media.

Rubin has always been on the cutting edge of commerce. Prior to Fanatics, he was the Founder and Chief Executive Officer of GSI Commerce, a network of e-commerce, multichannel and digital marketing businesses. In a span of 12 years, Rubin built GSI to service 150 of the top 500 internet retailers before selling the company to eBay for $2.4 billion.

In addition to his entrepreneurial success, Michael is a criminal justice reform advocate and the co-chairman of the REFORM Alliance, an organization dedicated to advancing criminal justice reform and eradicating probation laws that perpetuate injustice in the United States. He formed the alliance alongside hip-hop star Meek Mill, who was controversially sentenced to 2-4 years in prison for technical probation violations in November 2017 and released on bail in April 2018 after the international #FreeMeekMill campaign.

Named annually as one of Sports Business Journal’s Most Influential People in Sports Business, Rubin is also co-owner of the Philadelphia 76ers and New Jersey Devils.

Wednesday, April 03

Sports and the Entrepreneurial Point of View

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal
Michael Rubin, Founder & Executive Chairman, Fanatics; Co-Owner, Philadelphia 76ers and New Jersey Devils