Craig Neeb is Executive Vice President, Innovation and Development for NASCAR and International Speedway Corporation ("ISC"), owner and operator of 13 of the nation's major motorsports entertainment facilities.
For NASCAR, Neeb currently leads a team focused on long-term growth initiatives designed to move the sport forward. Initiatives falling under his leadership include NASCAR’s esports business, OTT strategy, and development of a comprehensive Sports Gaming platform. Additionally, Neeb oversees the operations and strategic direction for key departments, including NASCAR’s Technology Department and NASCAR Productions.
Since 2013, Neeb has assisted Daytona International Speedway with strategic direction and oversight for ISC's largest development project to date – DAYTONA Rising, a $400 million reimagining of Daytona International Speedway, the "World Center of Racing".
Neeb oversees ISC's corporate business development including all company-owned and operated real estate and facility content. His strong focus on creating strategic opportunities and creative partnerships drives new revenue streams – real estate's highest and best uses yield incremental value and ancillary live entertainment positions ISC for growth within its core motorsports business and beyond. In addition, Neeb oversees ONE DAYTONA, ISC's premier retail, dining and entertainment projects.
Neeb is responsible for ISC's overall digital strategy including identifying unique and innovation solutions to deepen customer engagement and executive oversight of the Motor Racing Network (MRN), the nation's largest independent sports radio network. Neeb also spearheads strategic media integration opportunities with broadcast and key media partners.
From 2000 to 2013, Neeb served as ISC's Vice President of Multi-Channel Marketing and Chief Information Officer, successfully developing and implementing strategic initiatives including consumer centric technology solutions, a centralized contact center, and venue content options.
Prior to joining ISC, Neeb was Vice President of Information Technology at AmeriServe Foodservice Distribution, a $9 billion food service distribution business based in Coral Gables, Fla. At AmeriServe, Neeb was responsible for the company's information systems. Before joining AmeriServe, Neeb spent nine years with Burger King Corporation in several IT disciplines. Neeb serves on the Board of Directors for SEAT (Sports Entertainment and Technology).