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Amanda Herald

Vice President, Media Strategy & Business Development, NFL

Amanda Herald is the Vice President of Media Strategy and Business Development at the National Football League. Amanda is responsible for key content distribution partnerships and strategy initiatives for the league’s media properties. Her focus is driving availability and fan engagement with live games and other NFL content across traditional and emerging media channels. Amanda joined the NFL in 2009 as a participant in the Junior Rotational Program. She graduated from the Wharton School at the University of Pennsylvania with a Bachelor of Science in Economics and was born and raised in Miami, Florida.

Tuesday, November 12

How to Reach the Next Generation of Fans

Moderator: Austin Karp, Managing Editor, Digital, Sports Business Journal

Melissa Brenner, Executive Vice President, Digital Media, NBA
Amanda Herald, Vice President, Media Strategy & Business Development, NFL
Joe Markowski, Executive Vice President, DAZN
Will Staeger, President, Business Operations, Endeavor Streaming