Will Yoder oversees strategy and initiatives for Instagram Sports Partnerships' league and team partners, as well as the group's go-to-market strategy for Instagram Shopping. Over the past three and a half years he has worked closely with hundreds of partners in the sports industry to help them better understand how to be successful on Instagram's rapidly evolving platform of over 400 million sports fans, while also partnering strategically with them on amplifying their presence around major global sports moments.
Since joining Instagram in 2016, Yoder helped manage the go-to-market strategy for major product rollouts such as Instagram Stories, Instagram Live, IGTV, Camera A/R and Instagram Shopping, each of which scaled from zero to hundreds of millions of users since their launch. Yoder also oversaw the platform's global initiatives around the 2018 World Cup which registered over 1 billion interactions and was the largest event ever measured event on Instagram.
Prior to joining Instagram, Yoder served as the Digital Lead for Octagon's Athletes and Personalities group for five and a half years. In that role Yoder managed Octagon's digital strategy and partnerships as well and oversaw the development and maintenance over Octagon-owned digital applications that reached hundreds of millions of sports fans.
In his spare time, Yoder has previously served as a Mentor for the Los Angeles Dodgers Accelerator as well as a Guest Lecturer for Georgetown's Sports Industry Management graduate program. Born in Arlington, VA, Yoder graded from Ohio Wesleyan University with a degree in Journalism focusing on digital engagement and innovation. He currently resides in the New York City area with his wife, Colleen, and his two-year-old son, Bobby.
Real Time Fan Engagement
Fan behavior is constantly evolving. As fans adopt new behaviors and social platforms, brands and properties have more opportunity than ever to connect with them in real time. We’ll explore how innovative brands, properties and platforms are leveraging social to add real value to the fan experience.