Scott DeAngelo brings more than 20 years of data-driven strategic marketing, finance and product leadership experience in both consumer-focused and business-to-business environments to Allegiant as chief marketing officer. In this role, DeAngelo leverages his distinctive data and technology expertise to shape the strategic direction and execution of the commercial functions of marketing, ecommerce, leisure products and loyalty.
Prior to joining Allegiant, DeAngelo spent seven years in progressive roles leading product, pricing and data at Worldpay (formerly named Vantiv) – the world’s top provider of payments technology and services. He was part of the senior leadership team that carried out Vantiv’s successful IPO in 2012, and earned the company multiple rankings on Forbes’ annual list of America’s Top 25 Fastest Growing Tech Companies. At Vantiv, DeAngelo was also the lead inventor on multiple patent-pending solutions for bridging online customer behaviors with their in-store spending in order to measure digital impact at scale.
Before joining Vantiv in 2011, DeAngelo was global consulting group leader for Acxiom Corporation, serving a broad slate of clients including many of the world’s leading internet retail, digital commerce, travel and hospitality companies with marketing data and technology strategies designed to build personalized customer engagement in a connected world. He previously honed his expertise in combining data and technology to drive commercial solutions as engagement manager at McKinsey & Company in Chicago, specializing in marketing strategy across retail, payments and travel. He holds bachelor’s degrees in journalism and economics from the University of Southern California, and a master’s degree in marketing from Northwestern University.
DeAngelo’s current focus at Allegiant includes driving initiatives to enhance digital UX, build innovative loyalty programming and reposition brand, based on a robust platform of customer insights and marketing analytics.