Ritu Mathur is a Senior Director of Marketing at Clif Bar & Company. She oversees the LUNA portfolio and leads a variety of strategic initiatives to grow the business in addition to spearheading award-winning equity campaigns tied to gender equality and equal pay. Under Ritu’s leadership, her and her team led the most successful equity campaign in CB&C history by closing the roster bonus gap between the men’s and women’s soccer teams for the US Women’s National World Cup team.
Ritu is a highly-valued thought leader with proven ability to influence through strong communication, teamwork, and partnership. She has been with Clif Bar & Company for 7 years, leading LUNA through change and re-positioning the brand to spur growth through bold marketing campaigns. Prior to Clif Bar, Ritu was with Nestle USA also in Marketing and Brand Management, where she was classically trained in Brand Management; leading businesses in ice cream snacks and confections. Ritu holds a degree in Economics and Public Policy from UC Berkeley and an MBA from UCLA’s Anderson School of Management. Ritu is an avid traveler and foodie and is looking forward to her sabbatical this year where she can continue to explore the world.