Group Created with Sketch.
Past Events
Back to Speaker Faculty

Paul Asencio

SVP, Global Partnerships, UFC

Paul Asencio serves as Senior Vice President, Global Partnerships, for UFC®, the world’s leading mixed martial arts organization. In this role, Asencio oversees the sales and activation teams, while building new opportunities and integrating programs with blue-chip brand partners across UFC’s portfolio of events, content, and media.

Asencio joined UFC in September 2017 following two years with Fanatics, Inc., where he served as Vice President of Venue Business Development.  Prior to his time at Fanatics, Asencio worked for 17 years (1998-2015) in the New York Mets organization, spending his final six years as Senior Vice President of Corporate Partnerships, Sales & Services. He began his professional career with New York Sports Clubs in 1993, working with the fitness brand’s sales and marketing team.

A native of Brooklyn, New York, Asencio earned his Bachelors in Accounting from Ohio Wesleyan University in 1992.

Tuesday, October 15

Cannabis: Exploring Opportunities in an Emerging Category

With marijuana legalization continuing to evolve across the country- 82% of major pro sports teams play in an area where it is legal to purchase medicinal or recreational marijuana- it's a matter of time until the industry will burst into the sports sponsorship space similar to the arrival and excitement of sports betting. With former athletes and executive entering the space, our panelists will discuss the opportunities available for brands and how to authentically tie cannabis to the spots world. 

Paul Asencio, SVP, Global Partnerships, UFC
Caryn Dunayer, President & Founder, cbdMD
Michelle Tafler, Senior Director, Brand Marketing, Aurora Cannabis
Kyle Turley, Former NFL OL; CEO/Founder, Neuro XPF