Michael Robichaud joined Mastercard in 2008 and is currently the SVP, Global Sponsorships. He is responsible for the development and execution of Mastercard’s overall sponsorship strategy. Some of Mastercard's main sports platforms include Major League Baseball, the PGA Tour, Australian Open tennis, the Rugby World Cups, and the UEFA Champions League.
During his tenure, Michael has led an expansion of the portfolio into entertainment partnerships such as the Grammy Awards, and have included relationships with Beyoncé, Justin Timberlake, Camila Cabello and the Jonas Brothers. Mastercard has also created a first of its kind partnership with Riot Games and the League of Legends.
Prior to joining Mastercard, Michael spent 9 years working at Nextel, holding a number of positions that included managing new product development and national promotions. Beginning in 2001, he created the first sponsorships program. Over time, the group managed partnerships with MLB, the NHL, the NFL, and Nextel’s entry into the NASCAR Nextel Cup Series.
Michael has a BS, Civil and Environmental Engineering from the Virginia Military Institute and an MBA from the College of William & Mary.