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Kate Blanchard

Co-founder & COO, Orig3n

Kate is a founder & COO of Orig3n, a consumer DNA test company delivering practical and actionable insights to people around the world. Orig3n partners with sports to bring DNA to everyone. Orig3n’s partnerships in sports include the legendary San Francisco 49ers, US Ski & Snowboard, the national governing body for Olympic skiing and snowboarding and Bay to Breakers, the longest running annual road race in the country. Kate’s background includes management consulting, venture capital, product development, and finance. She holds an MBA from the University of North Carolina, Kenan-Flagler School of Business and a B.A. from The Ohio State University.

Wednesday, October 16

Disrupting the Sports Marketing Landscape: New Money. New Models.

Sports marketing is primed for change. The status quo is no longer acceptable. From new models to new categories, how is the landscape being transformed? Panelists will discuss the innovative ways they are approaching partnerships to benefit the fan, the athlete and the game.

Kate Blanchard, Co-founder & COO, Orig3n
Lou Garate, Senior VP, Partnership Marketing, NASCAR
Nick Kelly, Head, U.S. Marketing, Anheuser-Busch InBev