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Guest Moderator: John Shea

President, Marketing and Events, Octagon

John Shea, President of Octagon Marketing and Events, oversees Octagon’s marketing practice across the Americas including partnerships, events and experiential marketing, strategy, content and creative offerings. The industry veteran leads a team of more than 400 working to help the agency’s clients find the next right move across the sports landscape.

In his 20+ years at Octagon, Shea has built the agency’s business through a client-first approach and developed a broad range of sports marketing and consulting expertise. John brings a unique understanding of how to help brands connect with consumers through sports and entertainment and has collaborated with all of the major sports leagues and properties in the Americas.

His reputation for objective, facts-based management of his people and his clients’ programs have resulted in client partnerships that span decades including Mastercard, BMW, Allstate, Bank of America, Cisco and others. In recent years, Shea’s team has added Delta Air Lines, Taco Bell and Harman/JBL to its client roster.

In both 2008 and 2009, Shea was awarded the Sports Business Journal’s “Forty Under 40” recognition.

Tuesday, October 15

Approach-Shot Strategy: An Inside Look at the UPS and PGA of America Partnership

Golf is a game of strategy. As experts of delivering strategic solutions, UPS's presence in golf is a logical fit. UPS' Jennifer Oliveras and PGA of America's Jeff Price will discuss their worldwide partnership, plans for the 2020 Ryder Cup, what the golf world will look like in 10 years, how the global nature of the game will continue to evolve, and what all of this means for brand marketers looking to up their sponsorship game. 

Guest Moderator: John Shea, President, Marketing and Events, Octagon