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Jennifer Oliveras

Director, Global Sponsorships and Events, UPS

Jennifer Oliveras has worked in brand, sponsorship and events for more than 20 years and has worked for professional sports teams, media outlets, sports marketing agencies and has spent almost 16 years with two Fortune 50 organizations, leading their sponsorship efforts. Jennifer specializes in helping brands generate revenue and brand awareness by leveraging sponsorship assets.

During her tenure at The Home Depot, Jennifer negotiated sponsorship deals with almost every major property in the U.S. including the NFL, ESPN’s College GameDay, Built by The Home Depot, MLB, MLS and NASCAR as well as developed deals with teams in every major U.S. league.  During her time at UPS, Jennifer has negotiated deals with several global brands including Ferrari in Formula 1 racing, Cirque du Soleil and several global golf platforms including the Masters.   

Jennifer develops global integrated marketing campaigns utilizing sponsorship assets to accomplish business objectives including advertising campaigns, digital and event marketing, promotions, social media, brand and retail marketing. 

Jennifer graduated from Clemson with a Marketing degree and lives in Atlanta, Georgia with her husband and two children.