Jeff Price joined the PGA of America as its first Chief Commercial Officer in 2014. He leads the PGA’s marketing/communication, media, merchandising and partnership development divisions. Price emphasizes innovation, collaboration, integration and digital transformation as key components for building the commercial enterprise of an organization that serves the nearly 29,000 PGA Professionals and is committed to growing the game.
In 2018, Price was instrumental in steering the PGA’s landmark, 11-year TV rights partnerships with CBS and ESPN. In addition, he has helped lead partnership agreements with: AIG, Cadillac, Charles Schwab, Chase, Constellation, KPMG, Michelob ULTRA, National Car Rental, OMEGA, PepsiCo, Polo Ralph Lauren and TruGreen. He also helped land BMW as the second-ever worldwide partner for the Ryder Cup. As well, Price spearheaded the commercial and media initiatives around the 2016 Ryder Cup, which delivered record hospitality, merchandise and ticket sales. He also oversaw the PGA’s successful ThxPGAPro Centennial campaign and the new PGA Journeys campaign.
An experienced leader of collaborative teams across multi-media content, sales, marketing, sponsorship, communications/social media and digital personnel, Price is a seasoned dealmaker known for his disruptive strategic vision, with expertise in product development, strategic partnerships, brand strategy and acquisitions. Price drove the digital transformation of Sporting News, which he joined as President and Publisher in 2010, and culminated in its joint venture with London’s Perform PLC to form Sporting News Media. Under his leadership, Sporting News pivoted its business from a legacy print magazine into a vibrant digital business, with the dual pursuits of serving sports fans across multiple platforms and delivering digital solutions to marketers looking to engage a passionate audience. This transformation enabled Sporting News owner ACBJ/Advance to partner with Perform to create the country’s largest digital sports video company.
Price also spent eight years at Sports Illustrated, serving as President of SI Digital for five years, where he grew operating income to 20 percent of the overall franchise total and oversaw the relaunch of Golf.com, as well as the acquisition of FanNation. He also served as Chief Marketing Officer for the venerable brand. As well, he led sponsorship marketing at MasterCard, where he negotiated the brand’s first Major League Baseball sponsorship and steered its extensive golf portfolio. Price began his career at the NBA, followed by stints with the Gatorade sports marketing group and Host/USA. In 1999 and 2000, Price was chosen for Sports Business Journal’s “Forty-Under-40” list. He was also named to SBJ’s Top 10 list of sports industry digital leaders in 2007 and 2008, and was part of the team at SI named “Digital Marketer of the Year” by Adweek in 2007. He serves on the national executive board of the National Sports Marketing Network and the University of Massachusetts’ Mark McCormack Sport Management Program’s board of directors. He is also on the advisory boards for ASU Sports Law and Business, Burst LLC, Golf USA Tee Times Coalition and Sport Ngin. His charitable focus centers around Boys Town, supporting boys and girls from troubled environments.
Price received his Master’s Degree in Sport Management from the University of Massachusetts and a Bachelor’s Degree in American History at Bates College. He was also a Sulzburger Fellow at the Columbia School of Journalism. A Laconia, New Hampshire native, Price’s family includes his wife, Cristina; son Jordan; and daughter Julia.