A graduate of Temple University School of Law, George began his career in sports in minor league basketball as a team owner and league executive in the early 90's. In 2000, George was named Deputy Commissioner and General Counsel of the National Lacrosse League. Along with then Commissioner Jim Jennings, they embarked on an aggressive expansion strategy to bring the NLL outside of the Northeast for the first time. Franchises were awarded to Calgary, Vancouver, Denver and other western markets by recruiting NHL franchises as team owners such as the Kroenke Sports, the Minnesota Wild, the Phoenix Coyotes and others.
George left the league office for one year in 2006 to serve as team president of the league's New York City expansion team based in Madison Square Garden before returning as Deputy Commissioner and COO in the summer of 2007. In 2009, George was named Commissioner of the NLL serving for seven seasons before stepping down at the start of the 2016 season.
Throughout his tenure at the NLL, George was responsible for the player labor relations which includes the negotiation of multiple collective bargaining agreements and including overhaul of the league's player compensation system with a luxury tax system in 2013. George also negotiated numerous broadcast and sponsorship contracts with companies such as Reebok, Under Armour, New Era, Molson, ESPN, NBC and CBS Sports Network during his time at the National Lacrosse League as well as streaming platforms such as YouTube and other other OTT offerings.
In 2015, George, along with former NBPA Chief Counsel Bob Lanza and MLB/NHL agent Tom Reich co-founded the boutique law firm of Lanza, Reich Daniel & Ebeling where he serves as managing partner. The firm represents a select number of athletes, sports related properties and start ups.
George is now also serving as Chief Executive Officer of Kevin Garnett’s Big Ticket Sports LLC, a sports experiential company that owns and operates the iconic Hoop It Up basketball tournament tour as well the Kick It 3v3 Soccer tour.