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Dan Fleeter

Head of Esports, The Madison Square Garden Company
COO, Counter Logic Gaming

As MSG’s head of esports, Dan Fleeter oversees all business operations for CLG. Mr. Fleeter serves as CLG’s chief operating officer, working closely with Kristin Bernert, MSG Sports senior vice president of business operations and CLG Founder and President George “HotshotGG” Georgallidis on advancing the organization’s initiatives. Mr. Fleeter is responsible for developing and executing the strategy for maximizing business performance, launching new business initiatives to grow the brand, driving marketing partnerships and enhancing fan engagement. In addition, he develops relationships with major game publishers and leagues across the esports industry, including the NBA2K League, as well as helps create events to showcase esports content at MSG’s venues across the country.

Mr. Fleeter previously served as vice president of Corporate Development for The Madison Square Garden Company, where he was responsible for identifying, executing and managing growth initiatives in the sports and entertainment industry. He played an essential role in negotiating and executing the partnership that brought MSG and CLG together and assisted with developing Knicks Gaming, MSG’s NBA2K League franchise. Prior to joining MSG in 2015, Mr. Fleeter was an engagement manager for McKinsey & Company, where he advised an array of media, entertainment and technology clients in the areas of business strategy, marketing and operations. Before McKinsey & Company, he held positions at Major League Baseball and Deloitte Consulting. He earned a Bachelor of Arts in Economics from Emory University and a Master of Business Administration from Harvard Business School.

Tuesday, October 15

Connected Events

A discussion on the intersection of technology and sporting events and venues.

Dan Fleeter, Head of Esports, The Madison Square Garden Company
Ed O'Brien, GM, Sports, CLEAR
Ashley Marusak, Marketing Manager, Global Sponsorship Marketing, Cisco
Amanda Weiner, Senior Director, Digital Media, USGA
Matt Wolf, SVP, Team Marketing & Business Operations, NBA
Guest Moderator: Josh Walker, Co-Founder & President, Sports Innovation Lab