Christine Paige leads national marketing and consumer strategy for Kaiser Permanente — the nation’s largest not-for-profit health system serving over 12 million members and more than 125,000 employer groups. She is responsible for the effective competitive positioning of products, benefits, pricing and image, and directs a wide range of functional areas. She has also led the development of e-commerce capabilities and web and mobile clinical features for Kaiser Permanente members.
In these capacities, Paige has been at the forefront in establishing Kaiser Permanente as an international leader in the use of personal health records and informatics to enhance and expand affordable, high-quality care and service. She was instrumental in developing the landmark “Thrive” brand advertising campaign, now in its fifteenth year. The award-winning campaign embodies Kaiser Permanente’s commitment to total health, through an integrated health care delivery system, focusing on preventative care and the empowerment of members to maximize their total health — mind, body and spirit.
After joining Kaiser Permanente in 1988, Paige has served in a variety of roles, and has led the organization’s marketing functions nationally since 1999. She is a frequent speaker on the topics of technology, consumer engagement, and marketing.
A Mindful Business Case for Health and Wellness
Building Healthier Communities and Improving the Lives of Fans
The NBA and Kaiser Permanente have a unique partnership and the first of its kind focused on building healthier communities and improving the lives of fans in the United States. The NBA recognized the power of having a leader in healthcare, Kaiser Permanente lend its expertise to help in improving and amplifying youth-centric programs and opening dialogue on mental health and wellness. We will take a deeper dive into the co-authored health programs and messages these businesses have developed and how each organization is approaching mental health for their employees, members and athletes.