Adam Barrick joined DraftKings in September 2015 and is currently Senior Director, Strategic Partnerships based out of DraftKings’ headquarters in Boston, MA. In his role, Adam oversees DraftKings’ commercial partnership strategy and business relationships with professional sports leagues and teams.
Adam has over 12 years experience in the sports and media industries and manages a portfolio of 40+ local, national and international partnerships, across a variety of leagues, teams, venues as well as partners in the entertainment, gaming and tech spaces. Prior to DraftKings, Adam spent time as Senior Director, Partnership Sales at City Football Group (CFG) and as Director, Sponsorship Sales & Partnerships at the New York Mets.
Adam graduated from Yale University with a BA in Political Science/American Studies and played varsity baseball. He resides in Providence, RI with his wife Alexis and son Nick.
Marketing Opportunities and the World of Sports Betting
As sports betting continues to become legalized across the United States, key partnerships among leagues/teams and betting entities are making headlines every week. From attracting new audiences for sports, to media companies benefiting form increased viewership, and a new type of fan engagement in stadiums and arenas, are responding to this evolving landscape. We'll hear from our panelists as to the ways they are taking the in-game entertainment value to the next level.