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Meredith Starkey

VP & CMO, Carolina Panthers

Meredith Starkey joined the Panthers as Vice President – Chief Marketing Officer in March 2019 after nearly 10 years at T-Mobile where she was vice president of marketing- sponsorships and events. Prior to joining T-Mobile, she held sponsorship marketing positions at Motorola, Genesco Sports Enterprises, and D.C. United of Major League Soccer.

In her new role, Starkey is responsible for leading the Carolina Panthers first ever marketing organization driving brand growth, fan growth and engagement, and revenue growth while helping foster a fan centric culture.

During her time at T-Mobile, Starkey led the negotiation and renewal of T-Mobile’s multi-year, multi-million-dollar partnership with Major League Baseball reigniting the brand and business growth among a prime audience.

She revitalized entertainment marketing for the brand with partnerships like T-Mobile Arena Las Vegas; the company’s first ever naming rights deal, major music platforms such as American Music Awards and Billboard Music Awards. Starkey also led the launch of the brand in Esports with an integrated approach of league, team, and media partnerships.

Starkey has been recognized by Sports Business Journal (SBJ) in the class of 2014 Game Changers: Women in Sports Business, SBJ 40 under 40 Class of 2015, and 2018 Brand Power Player. In 2018, she was also named by Event Marketer Magazine as one of the Top 15 Women in Event Marketing.

Starkey earned a Bachelor of Science in Marketing from Clemson University in Clemson, South Carolina.

Wednesday, September 25

Focusing on the Fan Experience and Fostering Innovation

Brian Lafemina, CBO, LA 2028
Meredith Starkey, VP & CMO, Carolina Panthers
Mike Tomon, COO, Legends
Chris Wright, CEO, Minnesota United