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Chris Giles

COO, Oakland Athletics

Chris Giles is entering his second full season as the Chief Operating Officer. As the Club’s first COO, he is responsible for managing all strategy and business operations functions, including sales, corporate partnerships, marketing, PR, technology, finance, and administration. Giles has spearheaded a number of key business initiatives that have significantly grown the Club’s revenue and marketability. 
 
Giles joined the A’s in March 2017 as a strategic advisor and was named the Club’s COO just four months later. Giles restructured the business operations leadership team and created a new organizational strategy. He also developed and implemented the first access-based ticketing model (A’s Access) in professional sports, which grew new season ticket membership by more than four times.  
 
Prior to joining the A’s, Giles was the head of sales and marketing for the NFL’s On Location Experience, overseeing sales and marketing efforts for Super Bowl LI. Through the 2015 NFL season, Giles served as the San Francisco 49ers’ Vice President of Sales and Strategy. In this role, Giles was instrumental in the successful launch of Levi’s Stadium, overseeing sales, major and private events, tours, concessions, and retail. Under his leadership, Levi’s Stadium quickly built a reputation as a world-class sports and entertainment venue.   
 
During his time with the 49ers, he also led the organization’s strategic planning and business intelligence division, providing internal strategy and data analytics consulting and building new businesses on behalf of the team. He spearheaded the efforts to develop and launch the Levi’s Stadium Technology platform, a technologically enhanced game day experience that is influencing sports venues across North America and around the world. He later developed the business plan to spin off the technology, creating the company VenueNext.   
 
Giles has additional experience at the Pac-12 Network and Conference, managing sponsorship and network advertising sales efforts and working to expand the conference membership to 12. He worked closely with Pac-12 Commissioner Larry Scott to negotiate a $3B licensed media rights deal with Fox and ESPN and to secure initial distribution agreements for the Pac-12 Network. 
 
Giles was named to the 2018 class of Forty Under 40 for Diablo Magazine. He is a lecturer at the University of California at Berkeley’s Haas School of Business and a member of the Board of Directors for the Ellie May Classic golf tournament. He holds a B.S. in Finance from Fresno State and an M.B.A. from the Haas School of Business at the University of California. Giles, a native of Clovis, Calif., currently lives in Pleasanton, Calif. with his wife, Leah, twin boys, Jake and Benson, and daughter, Emmerson. 
 

Tuesday, September 24

How the Subscription Based Model Is Changing the Game Plan

Dan August, VP, Strategy and Ticketing, Los Angeles Rams
Chris Giles, COO, Oakland Athletics
Matt Goodman, SVP, Team Marketing & Business Operations, NBA