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Scott Wolfarth

Team Lead, Shopper Marketing Center of Excellence, Unilever USA

Scott leads a team responsible for our national and regional sponsorship relationships and the in-market activation associated with them.  His team is responsible for developing meaningful programming that brings the Unilever Sustainable Living Plan to life with consumers and our customer partners.  Leveraging the power of Unilever’s diverse portfolio of brands, Scott and his team focus their efforts on finding partners who will help drive in-market activations that have a positive social impact.  

Scott has held various positions of increasing responsibility across the Customer Development and Shopper Marketing organizations at Unilever.  Over the course of his 31 year career with Unilever Scott has had the good fortune to take part and lead initiatives that have had a positive social impact in the markets where he has been assigned.

He is a graduate of the University of South Florida.  GO BULLS!!!!

 

Thursday, December 12

The Sponsor's Role in the Fan Experience

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal

Anthony Biondo, Buick, Media and Experiential Manager, General Motors
Adam Dettman, Director, Sports and Entertainment Marketing, MillerCoors
Andrew Judelson, Executive Vice President, National Sales, Learfield IMG College
Ellen Lucey, Director, Championships and Alliances, Corporate Relations, Marketing and Branding, NCAA
John Mount, Vice President, Marketing Assets & Activation, Coca-Cola North America
Scott Wolfarth, Team Lead, Shopper Marketing Center of Excellence, Unilever USA