Jeffrey Rubin, President and CEO of SIDEARM Sports, a company he founded in 2001. In 2014, Learfield (now Learfield IMG College) acquired SIDEARM Sports and kept Rubin as CEO. SIDEARM is a digital engagement platform that powers the official websites, mobile apps, integrated statistics, video streaming, ticketing, and sponsorship integration for more than 1,200 athletic partners. SIDEARM works with over 90% of NCAA division 1 programs.
Care, Efficiency, and Innovation of core values of Rubin. Care of his partners, employees, friends, and family. Advancing technology and bringing innovative products and services to the market that make it more efficient for his partners to do their jobs.
Rubin has led many technological advancements in college athletics, including leading the technological efforts of College Football Playoff’s mobile app which in 2018 was the first major college sporting event that was almost entirely mobile ticketing.
Rubin is a student of leadership and believes in listening & serving others, while at the same time making strategic decisions to grow the organization. Accepting failure can lead to innovation. Accepting failure can make one more vulnerable. Being more vulnerable makes one a better leader. Rubin believes strongly in a principle that to become a better leader you have to become a better person.
Since 1996, Rubin has taught as a Professor of Practice at the School of Information Studies (iSchool) at Syracuse University. Rubin teaches over 500 students a year about advances in information technology and the importance of integrating technology into any career discipline.
Rubin is active in several charities, including the Jim & Juli Boeheim Foundation & David’s Refuge. He serves on many advisory boards including The Milton J. Rubenstein Museum of Science & Technology, First Tee, Falk College of Sport Management, and the iSchool at Syracuse University.
Jeff & his wife of 14 years, Jennifer have two sons, Nathan (13), Benjamin (12).
An Analytical Approach: Understanding the Fan and Personalizing Their Experience