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John Mount

Vice President, Marketing Assets & Activation, Coca-Cola North America

John is responsible for our national and regional sports marketing assets and the activation in market with our customers.  His team is responsible for partnering with our national sports assets and ensuring they enable our brands and in particular Coca-Cola to be "better, special and different" with our customers and consumers.  His team is also responsible for activating in market all of Coca-Cola's professional teams, as well as, top colleges and universities.

John formerly led Coca-Cola’s National Retail Sales Customer Marketing team in Atlanta from 2014 – 2017, as well as, our Retail Strategy and Marketing team from 2011 – 2014.  Prior to arriving in Atlanta, he led Coca-Cola’s Kroger Total Beverage Team in Cincinnati from 2007-2010.  He has also held various positions of increasing responsibility within Region Sales & Marketing and Category Management.  John has been with The Coca-Cola Company for 22 years. 

Prior to Coke he led several customer teams at RJR Nabisco along with sales management positions.  He is a graduate of Denison University in Granville, Ohio and earned his MBA from the University of Notre Dame.

Thursday, December 12

The Sponsor's Role in the Fan Experience

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal

Anthony Biondo, Buick, Media and Experiential Manager, General Motors
Adam Dettman, Director, Sports and Entertainment Marketing, MillerCoors
Andrew Judelson, Executive Vice President, National Sales, Learfield IMG College
Ellen Lucey, Director, Championships and Alliances, Corporate Relations, Marketing and Branding, NCAA
John Mount, Vice President, Marketing Assets & Activation, Coca-Cola North America
Scott Wolfarth, Team Lead, Shopper Marketing Center of Excellence, Unilever USA