Andrew Judelson leads all National Sales and Marketing functions for Learfield IMG College.
He and his team are charged with optimizing the commercial value and maximizing revenue across Learfield IMG College’s school and property portfolios. Learfield IMG College’s customer focused, solutions based approach to sales and marketing has attracted hundreds of brands to college space. He also oversees Campus+, Naming Rights and other ancillary commercial functions for Learfield IMG College.
Judelson joined IMG in February 2013 from the World Wrestling Entertainment (WWE), where as Executive Vice President Sales and Partnership Marketing he served on the Executive Management Team of a leading global sports entertainment company.
Prior to joining WWE in 2011, Judelson was EVP, Chief Revenue and Marketing Officer for U.S. Ski and Snowboard Association, where he drove significant revenue growth and business innovation.
Previously, as Chief Marketing Officer for Sports Illustrated Group (2006-2010), Judelson led the marketing functions within the SI Franchise, establishing strategic cross property platforms and developing new properties that drove significant revenue to SI.
In addition, Judelson spent nine years at NHL Enterprises. As SVP, Corporate Sales and Marketing, he oversaw the league's corporate sales, marketing and new business development functions on a worldwide basis.
Judelson holds a Bachelor of Arts degree from Rollins College and a Master’s Degree in Business Administration from the Freeman School of Business at Tulane University. He resides in Darien, Connecticut with his wife, Maija, and three children, Wilder, Dylan and Neve.
The Sponsor's Role in the Fan Experience
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