David Herman manages U.S. sports partnerships at Twitter. Herman brings every professional and collegiate team across the U.S. sports landscape to Twitter to participate in the global conversation happening on the platform. Herman is responsible for helping Twitter’s sports partners amplify their digital content strategies, grow their reach and following, monetize content, and ideate and execute #OnlyOnTwitter activations to highlight the best moments and communities on Twitter. Prior to Twitter, Herman was co-founder of the Michigan Sport Business Conference (MSBC), which over the past eight years has become a nationally-recognized event as mentioned in Forbes, SportsBusiness Journal, and Crain’s Detroit Business. Herman remains actively involved in shaping the strategy and vision of MSBC. Follow him on Twitter @davidbherman.