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Adam Dettman

Director, Sports and Entertainment Marketing, MillerCoors

Thursday, December 12

The Sponsor's Role in the Fan Experience

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal

Anthony Biondo, Buick, Media and Experiential Manager, General Motors
Adam Dettman, Director, Sports and Entertainment Marketing, MillerCoors
Andrew Judelson, Executive Vice President, National Sales, Learfield IMG College
Ellen Lucey, Director, Championships and Alliances, Corporate Relations, Marketing and Branding, NCAA
John Mount, Vice President, Marketing Assets & Activation, Coca-Cola North America
Scott Wolfarth, Team Lead, Shopper Marketing Center of Excellence, Unilever USA