Tom Cove is the President and CEO of the Sports & Fitness Industry Association (SFIA), where he represents the interests of more than 500 leading manufacturers, brands, licensors, distributors and retailers of athletic equipment, footwear, and apparel. Mr. Cove oversees SFIA initiatives to promote sports participation & safety, health & fitness, international trade, and product standards, and serves as liaison to international and national sports federations and government agencies. Mr. Cove also directs the sports industry’s premier research facility, called the “gold standard” by ESPN, and appears regularly in national media discussions and congressional hearings on the state of youth sports and physical activity trends in America. Mr. Cove was named CEO in 2005, after thirteen years building SFIA’s advocacy and public affairs programs in Washington, D.C. He led the legislative campaign to pass and annually fund the Physical Education for Progress (PEP) program which delivered almost $1 Billion to innovative local school PE initiatives. He also directed the industry’s landmark campaign to end child labor in sports equipment production around the world, for which SFIA received the 1997 Corporate Conscience Award. Mr. Cove serves on Boards of Directors of the World Federation of the Sporting Goods Industry, PHIT America, Tennis Industry Association, USA Football and Children’s Charities Foundation of Washington, DC. Prior to joining SFIA, he served on staff in the U.S. Drug Enforcement Administration and the United States Senate. He holds a M.P.A. from George Washington University and B.A in Economics from the University of Maryland.
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal