Group Created with Sketch.
Past Events
Back to Speaker Faculty

Anthony Biondo

Buick, Media and Experiential Manager, General Motors

Anthony Biondo is a strategic marketing professional with experience building multi-channel advertising and marketing campaigns that drive business value and results. 

Currently, Anthony is the Media and Experiential Marketing Manager at Buick.  In this role, he manages the NCAA Sponsorship and consumer activation “Fandom University”, Michigan State University Athletics Sponsorship and all aspects of media and branded entertainment for the Buick brand. 

Anthony started his career as an Account Executive at JWT Detroit supporting advertising initiatives for Ford Motor Company.  He then transitioned to Chevrolet and worked as an Assistant Advertising Manager leading multiple high impact programs such as the Cannes Gold Lion winning Super Bowl campaign, and launching the C7 Corvette Stingray.

Driven by a mission to push boundaries, and deliver proven results, Anthony is known for his ability to think customer, foster relationships and implement cutting edge technology across multiple disciplines. 

Anthony is a graduate of Michigan State University where he acquired a BA in Advertising.  He resides in Grosse Pointe Park, Michigan with his wife and three children.  When Anthony isn’t driving innovation for the Buick Brand, he is involved in coaching youth sports and enjoying the Detroit music scene.

 

Thursday, December 12

The Sponsor's Role in the Fan Experience

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal

Anthony Biondo, Buick, Media and Experiential Manager, General Motors
Adam Dettman, Director, Sports and Entertainment Marketing, MillerCoors
Andrew Judelson, Executive Vice President, National Sales, Learfield IMG College
Ellen Lucey, Director, Championships and Alliances, Corporate Relations, Marketing and Branding, NCAA
John Mount, Vice President, Marketing Assets & Activation, Coca-Cola North America
Scott Wolfarth, Team Lead, Shopper Marketing Center of Excellence, Unilever USA