Anthony Biondo is a strategic marketing professional with experience building multi-channel advertising and marketing campaigns that drive business value and results.
Currently, Anthony is the Media and Experiential Marketing Manager at Buick. In this role, he manages the NCAA Sponsorship and consumer activation “Fandom University”, Michigan State University Athletics Sponsorship and all aspects of media and branded entertainment for the Buick brand.
Anthony started his career as an Account Executive at JWT Detroit supporting advertising initiatives for Ford Motor Company. He then transitioned to Chevrolet and worked as an Assistant Advertising Manager leading multiple high impact programs such as the Cannes Gold Lion winning Super Bowl campaign, and launching the C7 Corvette Stingray.
Driven by a mission to push boundaries, and deliver proven results, Anthony is known for his ability to think customer, foster relationships and implement cutting edge technology across multiple disciplines.
Anthony is a graduate of Michigan State University where he acquired a BA in Advertising. He resides in Grosse Pointe Park, Michigan with his wife and three children. When Anthony isn’t driving innovation for the Buick Brand, he is involved in coaching youth sports and enjoying the Detroit music scene.
The Sponsor's Role in the Fan Experience
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal