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Neil Glat

Former President/ Special Advisor, New York Jets

Neil Glat finished his seventh season with the Jets after being named President in April 2012.  Glat reports directly to Jets Chairman and CEO, Christopher Johnson, and oversees all elements of team business operations.

 

Glat and his executive staff have focused on continuously improving the fan/consumer experience, deepening the team’s connections with its passionate fans, and striving to be best-in-class in all areas of the sports business.  Glat has elevated the organization’s gameday and off-field activities through positive relationships with business partners and community leaders.  These efforts have led to many new partnerships including most recently with Def Jam Recordings, Marvel, and WWE, innovative initiatives such as PilotVision (an in-stadium second screen experience) and the Jets Rewards program (including digital/mobile ticketing and Jets Cash), and the team’s investment and active involvement in Sapphire Sport (a sports technology venture capital firm). 

 

Other key efforts have included spearheading a new uniform (the first change in 20 years) that was revealed with much fanfare in April 2019, fan-friendly stadium capital improvements (such as “The Hangar”), novel ticketing approaches (which resulted in the Jets being #1 in the NFL in group and individual ticket sales for the 2018 season), award-winning virtual reality offerings, a state-of-the-art mobile app, the Jets Fan Hall of Fame, new television shows on WCBS (“Jets Late Night”), SNY, and Facebook Watch (“One Jets Drive”), and the launch of Jets 360, an Emmy award-winning content platform that produces high quality videos across television, digital, and social platforms.  The Jets recently were recognized as “The Most Innovative Sports Team” by SportTechie, a leading sports and technology digital publication, as well as one of the “Best Places to Work in New Jersey 2018” by NJ Biz.

 

During Glat’s tenure, the team implemented a year-round fan engagement calendar that has resulted in increased fan and partner involvement at events like Jets House, Draft parties, Taste of the Jets, and Town Hall. The team advanced strategic partnerships with leading companies and entities such as Anheuser-Busch, Atlantic Health, CBS, Dell-EMC, ESPN, JetBlue, M&T Bank, MetLife, NYU, Pepsi, SAP, SNY, Ticketmaster, Toyota, United Rentals, Verizon, and Visa, among many others.  In addition, the team was an early mover and innovator in the gaming space with its recent deal and activations with MGM.  Glat also has advanced programs that strengthen the team’s relationships with Jets alumni, including Legends Community Weekend, and business partners through the Jets Partner Alliance.

 

Glat has led community-based initiatives, including the heralded Jets Tackling Bullying program in partnership with STOMP Out Bullying.  The team hosts educators at the annual Jets Tackling Bullying Symposium, highlighting best practices in anti-bullying education, and has funded digital training tools for educators in conjunction with the New York City Department of Education.  Other initiatives include working with players in support of specific social justice non-profits and the #JetsLunch program where players go into schools and have lunch with students that need moral support.

 

Prior to joining the Jets, Glat was the National Football League’s Senior Vice President of Corporate Development.  Glat headed a department responsible for League strategic initiatives, Club business development, stadium development, and new business opportunities. Glat’s Club business development activities entailed initiating and overseeing the League efforts to help generate business growth for all 32 NFL Clubs.  His stadium development activities included advancing numerous successful new stadium projects and the League’s multi-billion dollar G-3 and G-4 stadium financing programs.  Also, he negotiated numerous commercial transactions, including secondary ticketing deals with Ticketmaster which led to the creation of the NFL Ticket Exchange and video game deals with Electronic Arts relating to Madden NFL, and he conceptualized and secured approval for the launch of the NFL venture capital fund. Glat worked at the NFL from 1997-2012. Prior to the working at the NFL, Glat worked as a management consultant at McKinsey & Company and as an investment banker at Dillon, Read & Co.

 

Glat currently is an LP Advisory Committee member for Sapphire Sport (a sports and media technology venture capital fund), serves as a Board Member of the New York City Chapter of the National Football Foundation (recipient of Founders Award), is a Committee Member for the UJA-Federation’s Sports for Youth initiative, and recently joined the newly formed Anti-Defamation League Sports Leadership Council.  He has also been an active member of the Wharton Sports Business Initiative (WSBI) Alumni Advisory Board.  In addition, Glat was a two-time selection for the Street & Smith’s Sports Business Journal Forty Under 40 award. 

 

Glat received a J.D. from Harvard Law School and a B.S. in Economics from the Wharton School at the University of Pennsylvania.  He is a native of Westchester County, NY, and he is married and has twin daughters.

Tuesday, September 17

MENTOR/MENTEE EXCHANGE: INSIDE THE RELATIONSHIPS

 

Katie Carew, Sales Director, GumGum Sports
Susan Cohig, Executive VP, Club Business Affairs, NHL
Neil Glat, Former President/ Special Advisor, New York Jets
Nzinga Shaw, Chief Diversity & Inclusion Officer and Senior VP, Community, Atlanta Hawks & State Farm Arena
Guest Moderator: Scott Pioli, NFL Executive, NFL