Kristen Kuliga is a 20+ year veteran in the sports marketing and management industry with extensive experience in athlete representation, corporate consulting, business development, licensing, sponsorship sales, and event management. A pioneer for women in professional player representation, Kristen was the first woman to negotiate an NFL quarterback's contract. She also has successfully integrated raising capital and providing business development and advisory services for emerging companies in sports, entertainment, media, and the consumer sectors. A highly sought-after business advisor, lecturer and mentor, Kristen has advised numerous NFL players, corporations and non-profits. She is also a popular industry speaker at international sports and finance conferences and has taught hundreds of students at both the university and law school levels.
In 2017, Kristen merged K Sports & Entertainment, her nationally-recognized sports marketing and athlete representation agency, with Vanguard Sports Group (a national NFL player representation agency) to create Vanguard Business Development Group. As Senior Vice President of Vanguard, Kristen oversees business development across multiple channels including corporate consulting, event management, athlete marketing/licensing, sponsorship sales, and mergers/acquisitions. Kristen continues to represent NFL players in their contract negotiations with teams and remains one of the few female NFL agents who have multiple clients.
Kristen also holds her broker dealer licenses with Charles Towne Securities, LLC through which she raises capital and provides advisory services for emerging growth companies in sports, media, technology, consumer, wellness and entertainment.
From 2001-2017, as the founder and CEO of K Sports & Entertainment, Kristen led a national sports management and marketing firm where she represented NFL players and sold endorsement and sponsorship on behalf of professional athletes and Fortune 500 companies. In addition to representing Doug Flutie in his $33 million contract with the San Diego Chargers, she negotiated national endorsement campaigns and the licensing deal for “Flutie Flakes,” a cereal that sold over 3 million boxes. Kristen continued to represent Flutie for his off-field business initiatives, including his broadcast contracts with ESPN and NBC. She also created strategic relationships with corporations to support non-profit entities such as the Doug Flutie Foundation for Autism, The Vince Wilfork Foundation, Paul Pierce’s FitClub34, among many others.
Kristen was a founding partner of Altus Marketing & Management (amm) from 2008-2010 where she oversaw the Events and Athletes divisions and served as General Counsel. She led the expansion of amm’s event business including: launching two new LPGA events; selling a six year multi-million-dollar title sponsorship; producing MLB and NBA player charitable events; and producing music icon John Legend’s charitable golf tournament. Additionally, she worked with the agency’s corporate clients, including popchips, Webster Bank and Double Cross Vodka to successfully expand sales, distribution and marketing.
From 2000-2004, Kristen oversaw business development for a venture capital firm with investments in sports and entertainment entities. Specifically, she worked closely with FansRule, one of the portfolio companies, to source capital and manage client relations with mega music artists and their management including Aerosmith, Christina Aguilera and Jewel.
Kristen began her career in 1994 as in-house counsel at the national sports agency, Woolf Associates, where for six years she assisted the agents for NFL, NHL, NBA and MLB in a variety of areas from arbitration cases to client marketing. She assisted the Woolf family in selling the company to Arnold Advertising and negotiated the production, distribution and sponsorship of an ESPN fitness show.
Dedicated to non-profit work, the sports business industry and her community, Kristen is: Founder and Board of Directors of Veterans Legal Services Foundation; Steering Committee Chair of Women for UMass Fund; National Board Member of the National Sports Marketing Network (NSMN); Sports Lawyers Association member; Former Adjunct Professor of Sports Law at Suffolk University Law School and University of Massachusetts, Amherst.
A cum laude graduate of both the University of Massachusetts at Amherst (1991) and Suffolk University Law School (1994), Kristen is also a member of the Massachusetts Bar. She also holds her FINRA Series 82 and 63 Licenses.
CHANGING THE GAME: THE SPORTS WORLD THROUGH THE EYES OF THE AGENTS