Chad De Luca recently joined Twitch as Director of Sponsorships after serving as Publicis Media’s Head of Gaming and Esports. After spending time with the NBA, Brooklyn Nets, New York Yankees, and Endeavor, Chad’s wealth of sports marketing knowledge has become an asset for the Twitch Sponsorships team. At Publicis he created its esports practice and helped develop award-winning gaming and esports programs for Publicis clients like Mars' Snickers brand, Wendy's, Samsung, Discover, Kraft Heinz, and Verizon. Furthermore, Chad has been a featured speaker at events like Adweek NY, World Esports Summit, and ESI NY, has had esports contributions published in Adweek, and has been quoted in articles for Reuters and Resume.
Incremental Revenue Opportunities
What are teams doing to increase revenue? What are leagues doing to allow teams to raise more money? These individuals will weigh in on these questions, and others, as we address how to increase incremental revenue.
Moderator: Ben Fischer, Staff Writer, Sports Business Journal