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Tammy DeMarco

Vice President, Brand and Experience, Xenith

Tammy DeMarco joined Xenith in the fall of 2018 as Vice President, Brand & Experience. Xenith designs gear to deliver a superior level of protection and performance for football athletes in their pursuit of training, playing, and living.

In her role, Tammy is helping to bring the Xenith brand to life by leading partnerships, developing branded content, and creating memorable experiences for athletes as well as the parents and coaches who support them, both on and off the field.

Prior to arriving at Xenith, Tammy held senior-level marketing positions and consulted for some of the world’s leading brands.

At The Walt Disney Company, Tammy was head of the Mickey Mouse franchise where she helped to increase global awareness and relevance of the beloved icon through licenses, retail promotions, and corporate alliance partners. She was an instrumental part of the core team that repositioned the brand and constructed the global celebration of Mickey Mouse’s 75th Anniversary.

After Disney Consumer Products, Tammy was Director of Brand and Product Marketing for Disney Mobile. In this role, she was part of the leadership team that launched Disney’s first family mobile service and handsets, leveraging partnerships with Samsung, LG, Sprint, Visa, and Disney Theme Parks for acquisition and loyalty efforts, while pioneering location-based services. 

Tammy’s success in this role caught the attention of Motorola, where she championed brand marketing guided global strategic planning and development for the launches of multimedia experience and devices with partners that included China Mobile and T-Mobile.

After Morotola, Tammy joined the research and innovation firm Skyscraper, where she led the cross-functional strategic innovation platform development and marketing projects for brands such as Folger’s, Georgia-Pacific, Hershey, Huggies, Keurig, and Similac.

A graduate of Marquette University, Tammy currently resides in the Detroit area with her husband and two children.

Thursday, May 30

Breaking Through the Noise

Tips for Driving Brand Value Through Authentic, Engaging Experiences

Every brand can run a sports marketing campaigns or activate a sports sponsorship. But not every brand knows how to engage fans with their brand. The challenge sports marketers face today is fans are desensitized by the deluge of content. Content overload.

Panelists will discuss how to break through the noise and actively engage sports fans with your brand. They will also answer the following questions:

- How do you leverage your sports sponsorship for something much bigger? More Impactful? More authentic?

- How do you create two-way, meaningful, high-value conversations?

- How do you maximize every touchpoint to create experiences that matter?

Tim Clark, Senior Vice President & Chief Digital Officer, NASCAR
Tammy DeMarco, Vice President, Brand and Experience, Xenith
Casey Hurbis, CMO, Quicken Loans
Dan Keats, Director, Consumer Marketing and Sponsorships, Allstate
Moderator
Abraham Madkour, Publisher & Executive Editor, Sports Business Journal