Group Created with Sketch.
Past Events
Back to Speaker Faculty

Michelle Raymer

Experiential Marketing Manager, ABInBev

Wednesday, May 29

Owning the Narrative

The Bud Light Victory Fridge

The Bud Light Victory Fridge became a national news headline going into the 2018 NFL Season. The campaign generated huge engagement among NFL and Cleveland Browns fans, but it also drew genuine interest from new audiences. Learn more on how the campaign came about and how AB InBev and the Browns measured success.

Vanessa Bryan, Manager, Corporate Partnership Activation, Cleveland Browns
Michelle Raymer, Experiential Marketing Manager, ABInBev
Guest Moderator
Gabe Ottolini, COO, Block Six Analytics